onsdag 12 november 2008

Augmented Reality

Augmented Reality has suddenly appeared next to Iphone application as a popular buzzword.

If ARG (Alternative Reality Games) were the most interesting front of digital in 2007/2008 I believe the development of Augmented Reality will be the thing to keep your eyes on during next year.

Street view is already changing the way we navigate in the cities but it will be fun to see what we will be able to do that involves our Rules of Engagement: Entertaining, Useful & Social.

I just love the stuff that the Japanese has been showcasing online lately:

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